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Privacy Policy

BackstagePlay Inc. Privacy Policy

This privacy policy is effective as at October 1, 2018

  1. About us and this policy
  2. This policy describes how we collect, use, process and share information that Backstageplay collects about you. Our business is constantly evolving and so this document may change from time to time. Please come back to this page every now and then to make sure you are familiar with the latest version. Any new policy will be effective from the date it is published by us.

    This policy applies to all of our games, whether played on our customer websites, mobile devices, PC or other platforms such as Facebook. It also applies to our advertising activities on all platforms as described below and other services that we may provide to you from time to time. In this policy we refer to our games, websites, advertising activities and other services collectively as our "Services". Certain of our websites, such as our Investor Relations website, may have different privacy policies in relation to any information collected through those sites. The privacy policies applicable to those sites will be available on each site.

    For information collected under this policy, the data controller is Backstageplay Inc., which is a Canadian corporation. Other affiliates and providers within the Backstageplay group may also collect, or have access to and use your information for the purposes described in this policy.

    By downloading, accessing and/or playing our games, or interacting with our websites or other Services, you agree to the use of your information in accordance with this privacy policy. If you have any concerns about providing information to us, or it being used as described in this privacy policy, you should not use our games or other Services.

    As set out in the terms and conditions relating to our Services, you must be at least 13 years old to access and/or use our Services and if you are under the age of 18, you must have the consent of a parent or guardian. We do not knowingly collect personal data from persons under the age of 13.

  3. What types of information do we collect?
  4. We collect information from a number of different sources, but most of it comes directly from you when you play our games, or interact with our websites, customers, advertising or other Services. In general, the information we collect about you relates to the type of device you are using, how you play our games (such as levels attempted and purchases made), other games or apps you use on your device and may include information that you submit when creating an account with us, or that you allow us to access when you connect to your social network accounts through our games or Services. We may also collect information from advertising platforms and partners and other third parties, such as information about purchases and interests.

    Depending on which of our Services you interact with, we may collect and process the following types of information:

    • details about how you use and interact with our games, advertising and other Services (for example, information about how and when you play our games or visit our website(s), what device you use to access our games and services or details regarding profile visits, as set out in section 3 entitled "Backstageplay Profile", below);
    • information that you provide us with when you fill in forms, answer questions or complete surveys when using any of our Services, when you create an account with us, or if you invite your friends to use our games and Services;
    • the content of messages sent using our chat and messaging systems;
    • if you contact us, for instance through our Backstageplay customer service channels, or respond to messages and communications that we send to you, we may keep a record of that correspondence;
    • your interactions with us on our social media links and channels;
    • information we collect via cookies and other similar technologies, as explained further below;
    • information we collect from you when you connect our games or Services to third party platforms or social network services or use other social or player-to-player functionality; and
    • information we collect about you from our other group companies or other third party companies (including publishing partners, platforms, advertising platforms and partners and data aggregators), which may include attributes about you and your interests, as well as other games and services you use, as well as your demographic and general location information. We will use this information as described in this policy, subject to any limitations in the privacy policy of the company that collected the information from you.

    In some instances, when you make purchases on or through our website(s), we may collect certain payment information from you on behalf of our payment service providers, but this information is temporarily cached in a way that is unreadable by Backstageplay. We do not collect or retain credit card information. Our payment service providers will provide us with information about your purchases so that we know if a purchase has been successful.

    Finally, we may collect some of the information types referred to above on an aggregated or anonymised basis, or we may use it or share it in an aggregated or anonymised way, for research or analysis into the way our Services operate and are used.

  5. Creating a Backstageplay Profile and playing our games socially
  6. Backstageplay Profile

    When you play our games, we will give you a unique identifier, which we will associate with a Backstageplay account known as a "Backstageplay Profile". The Backstageplay Profile will be specific to the Backstageplay games played on an individual platform or device and will remain anonymous, unless you choose to add your personal information to the Backstageplay Profile. Others players in a game may be able to see your progress in the game and other information, such as your game achievements, but no personally identifying information will be visible to other players. You can choose to add your personal information to your Backstageplay Profile so that you can log in on multiple devices and synchronise your progress in our games across multiple devices on multiple platforms, and so that you can play with your friends.

    Your Backstageplay Profile and the information it contains, such as your game achievements, will be visible to other users of our services. If you choose to add personal information to your Backstageplay Profile, it will be visible to your friends and other players anywhere in the world.

    If you choose to view another individual's profile, that individual and other users of our Services will know that you have visited them because some of your Social Data and a link to your Backstageplay Profile will be displayed on that individual's Backstageplay Profile. They will also be able to visit your Backstageplay Profile. In addition, you will be able to see which other players have viewed your Backstageplay Profile.

    Connecting with third party social networks

    You can choose to log into your Backstageplay Profile using your Facebook account details. If you do this, you will be able to use your Facebook account to log in on multiple devices and synchronise progress across those devices. We will receive some of your Facebook account information, but exactly what information we receive will depend on your settings in your Facebook account. We may use this information for the purposes described in this privacy policy, including advertising to you. Once connected in this way, you will also be able to see which of your friends are playing the same game and their progress through the games (and they will be able to see you and your progress). This may also allow you to access other functionality in our games and other services. Logging in with Facebook will not allow us to post anything to your Facebook page without your permission.

    In the future we may allow you to associate your Backstageplay Profile with other social network accounts and use your log in details for that account to log into your Backstageplay Profile. When this happens, you will be notified by either Backstageplay or your social network service provider detailing what information we will receive from that social network.

    If you choose to play our games online on the desktop version of, your basic Facebook account information will automatically be associated with your Backstageplay account. You can control how your Facebook information is used and shared with your Facebook friends in your Facebook account settings.

    Where you connect or associate your Backstageplay Profile with any third party social network or platform, that social network applications or platform will provide certain information about you to us. These social networks and platforms are created and maintained by a third party, which is not a part of, or controlled by Backstageplay. We may use this data for the purposes described in this privacy policy, including advertising to you. You should ensure that you read the third party social network or platform's terms of service and privacy policies to understand how they treat your data and what information they might share with us.

    You can make changes to what data a third party social network or platform shares with us, or stop our Services interacting with that social network or platform by adjusting your settings with that third party provider; however, you may find that you are not able to enjoy all of the same features of our Services.

  7. How do we use the information that we have about you?
  8. Backstageplay and our suppliers may use the information we collect about you for a number of purposes. These include providing our games and other services to you, optimising the games and services we provide, enabling in-app purchases, storing your progress through our games, enabling social network integration, and providing customer service support when you required. We also use your information in connection with our advertising purposes. For more information about this, please see below. We may also use your information for research or analysis, maintaining records, or protecting our legal rights. A more detailed description of how we use your information is set out below.

    Providing and optimising our Services

    We use your information to enable us to provide our games, websites, advertising and other Services to you and to optimise each so that we can make them the best they can be for you and all of our players. This will include use and analysis of aggregated data to make sure that our games work properly on all devices and are as enjoyable as they can be.


    Some of our Services may include player-to-player chat functionality. Information about the users of these services may be used and stored by us: (a) to convey your messages; and (b) to enable you and your recipients to view your message history. We reserve the right to review the content of your messages, including by using automatic filters, to ensure that you are complying with our terms of service. We also reserve the right to prevent your use of our chat service(s) or to block the sending of any message for any reason. We will not use the content of your chat messages for any other purpose.

    Marketing and promotion

    We may use your information to send you direct marketing and promotional materials relating to our Services or related products, for example sending you communications (including by email) for these purposes on our, or a third party's behalf. For example, we might send you information about merchandise relating to our Services. If you do not want us to use your information in this way please let us know by contacting us at

    Customer Services

    We use your information, including data that you provide directly to us in communications, to provide you with support through our customer service channels when you need it. We may also use it to contact you, for example, as part of customer service or to send you updates about our games and services. Finally, we will use your data to manage your account and relationship with us and improving your experience when you use our Services.

    Analytics and Research

    We use analytics tools, which may include third party analytics tools, to collect information about how you play our games and those tools may use cookies or other similar tracking technologies. We may use your data to carry out research, surveys, or to engage directly with you, for example by sending you communications (including by email) for these purposes. We may also create reports, analysis or similar services for use by us for the purposes of research or business intelligence, for example, to track potential problems or trends with our Services, or to test new game features and content.

    Social and Community

    We have a number of social and community channels that we use to communicate with our players. If you choose to interact with those channels, we will receive your information and use it in connection with those channels, including to engage with you, and we may also republish your posts to those channels.


    From time to time we may run competitions, including in games and via our community channels. Those competitions will have their own specific terms and conditions, but we will use personal information that you provide in relation to that competition for the purposes of running the competition. We may also publish the names and entries of competition entrants.

    Cheating, crime and fraud prevention

    We may use personal data that we hold to prevent cheating, crime or fraud. We may also need to pass your information to fraud prevention agencies and other organizations involved in crime and fraud prevention, such as the police.

    Legal uses

    We may use your data as required or permitted by any applicable law. As a specific example, if you live in the European Union, this would include for the purpose of providing VAT invoices where we are required to do so by law or where requested by you.

  9. Advertising and promotion
  10. What adverts you may see as a result of playing our games or using our Services

    We promote our own games and services in a number of ways. That might include cross promoting one of our games while you are playing a different game of ours. It might also include advertising our games within websites and other media published by others, or sending you marketing materials by email.

    Like many companies, we may use information about you in connection with advertising. This includes using information that we have about you, such as the games you play, to tailor advertisements to include only those that might be of interest to you. For example, if we know you play one game, we might suggest that you play a different, but similar game by showing you an ad. We may also use the information that we have about you to help a third party deliver advertisements that are tailored to you based on a determination of your characteristics or interests, based on the information that we have about you.

    As well as advertisements for our own goods and services, we may also facilitate third parties to optimize their advertising of their own goods and services by helping them to target certain ads to those who would be most interested in them. These advertisements may be shown within our games or within websites and other media, which are published by others and optimized by us, or using our information. This is done using anonymised information. We will not hand over or sell any of your personal information to third party advertisers.

    We will also use information about your particular device in order to show you adverts that work properly on that device, or to measure the effectiveness of our ad campaigns. We may also retain information about how many times you have seen a particular advertisement so we can stop you from seeing it too many times.

    Advertising partners

    When we advertise our games within other games, or within media published by other companies, we may use various third party advertising partners, including ad exchanges, ad networks and ad servers.

    Our advertising partners help us to cater advertisements to you. Some of this technology also helps us to make decisions as to whether or not to show a particular advert to you, for example, by informing us that you have previously shown an interest in similar goods or services.

    Our advertising partners may collect information about you when you use our services or the services of others. This Privacy Policy does not apply to the collection of your information by our advertising partners,. We recommend that you review their privacy policies for more information. You can find out more in "How to adjust your preferences" below.

    How do ad identifiers, cookies and similar technologies work?

    Advertisers on mobile devices sometimes use advertising (or ad) identifiers to enable and optimize their advertising. Ad identifiers are non-permanent, non-personal device identifiers such as the Android advertising ID and/or Apple's ID for advertising, or IDFA. See below for you can reset these identifiers or indicate your preference that they should not be used for advertising purposes.

    We and the third parties who advertise on our Services, may use cookies or similar technologies, such as tracking pixels in their advertising. These technologies operate either by: (i) placing a small file which stores some information on your computer or mobile device; and/or (ii) by accessing information on your device. These technologies allow the collection of data, such as your device's model, operating system and screen size, the other applications installed on your device, and information about how you use our services.

    How to adjust your preferences

    You can choose to prevent your device's ad identifier from being used for interest based advertising, or you can reset your device's ad identifier, by changing the settings of your device. Settings vary for each device, but you will usually find the ad identifier settings under "privacy" or "ads" in your device's settings.

    You can disable cookies through your web or phone browser settings.

    If you live in the USA, Europe or Canada, you can also opt-out from the collection of your information by some or all of our advertising partners who participate in the Digital Advertising Alliance by visiting (for US users), (for European users) or (for Canadian users). You can also click on the AdChoices logo within an advertisement (where available).

    Although we and our advertising partners use ad identifiers, cookies and similar technologies to enable us and third parties to provide more relevant advertising to you, these technologies also:

    • allow us to recognize you and your device;
    • allow our Services to interact with a third party social network or platform (where you have chosen to allow such interaction);
    • allow our payment processors to process your payment instructions; and
    • enable us and third parties to provide you with more customized services, for example to provide our services in the correct language.

    As a result, if you choose to adjust your preferences in order to prevent these technologies, you may find that you cannot enjoy the full use of our services.

    Please note that adjusting your preferences as described in this section does not mean you will no longer receive adverts, it only means the adverts you do see will be less relevant to your interests.

    Alternatively, if you do not wish for us to collect data as described in this section, you should stop using our services.

  11. Who else can see your information?
  12. In addition to the other disclosures described in this privacy policy, we will also share your information as described in this section.

    We will share your information:

    • where we have your consent to do so (including as set out in this Privacy Policy);
    • as reasonably necessary in order to provide the Services to you (for example, by providing your personal information to suppliers we may use to fulfil the Services or to communicate with you);
    • where it is necessary to carry out your instructions (for example, to process a payment instruction we must provide your personal information to our payment processors);
    • where your data is on an anonymous and aggregated basis, meaning you could not be personally identified from it;
    • when you submit information as part of a competition or otherwise interact with our social media channels (for example, by providing a testimonial about one of our Services), we may publish the information you submitted, alongside your name and home country on our website(s) and social media channels;
    • as we reasonably believe is permitted by law or regulation or as is necessary to comply with any legal obligation, or in order to enforce or apply our terms and conditions and/or any other agreement with you, or to protect the rights, property, or safety of Backstageplay, our users, or others; and
    • if there is a sale of the assets of Backstageplay or corporate restructuring, or as a result of a change of control of Backstageplay or one of its group companies, or in preparation of any of these events. Any third party to which Backstageplay transfers of sells Backstageplay's assets will have the right to continue to use the personal and other information that you provide to us in the manner set out in this Privacy Policy.

    Our games and our websites include social features that enable you to interact with other players. These features will enable other players to see your username, avatar and progress through our games, as well as other game play related information, such as high scores. Depending on the settings in your social network or Backstageplay account, other information in your profile may be shared with other players. Also, other players will be able to see anything that you post to any public page, forum or other similarly open feature in our games, websites, community channels or other Services.

    We may share your information with our service providers if necessary to enable them to provide services to us.

  13. Your rights in relation to your information
  14. You have certain rights in connection with your personal information and how we handle it. Details of those rights and how to exercise them are contained in this section.

    You have certain rights in relation to the personal information that we hold about you. Those rights include:

    • Right of access. You have a right to know what information we hold about you and in some cases to have the information communicated to you. If you wish to exercise this right please contact us letting us know that you wish to exercise your right of access and what information in particular you would like to receive. We reserve the right to ask for reasonable evidence to verify your identity before we provide you with any information, and the law permits us to charge a fee for exercising this right of access. Please note that we may not be able to provide all the information you ask for, for instance if the information includes personal information about another person. Where we are not able to provide you with information that you have asked for, we will endeavor to tell you why. We will try to respond to any request for a right of access as soon as possible, but we will always do so within 40 days of receipt of your request, evidence of ID and any applicable fee.
    • Right to correct personal information. We try to keep the information that we hold about you accurate and up to date. Should you realize that any of the information that we hold about you is incorrect, please let us know at and we will correct it as soon as we can.
    • Data deletion. In some circumstances you have a right to have some of the personal information that we hold about you deleted. Should you wish to have any information about you deleted, please contact us using the information below. Please note that to ensure that we do not collect any further information you should also delete our games from your mobile devices and clear our cookies from any device where you have played our games in a web browser. Where we delete personal information about you, we may still retain some or all of that information for other purposes such as maintaining financial records, protecting or enforcing legal rights, maintaining marketing suppression lists, or for technical reasons such as maintaining technical security or our database integrity. We may also retain your information in an anonymised form.
    • Account deactivation. If you have created an account with us, you can ask us to deactivate that account by contacting us using the information below. We may ask you for other information before we are able to deactivate your account. That information might include information about your mobile device. Other steps you should take should you wish to completely deactivate your account include disassociating your Facebook account from our mobile games and deleting our games from your mobile devices. Please note that if you completely deactivate your account, all of your progress in our games and any unspent virtual items, such as Gold Bars or Boosters will be lost and we may not be able to restore them in the future.
    • Direct marketing opt out. If you have elected to receive direct marketing communications from us, you can change your mind at any time by following the opt-out link in any marketing communication that is sent to you. If you have elected to receive more than one type of marketing communications from us, you may need to opt out of all of them individually. It may take a few days for us to update our records before any opt-out is effective.

    There are other ways in which you can control the personal information that we collect about you. For instance, you could disconnect your Facebook or other social network account from our games, or delete our games from your mobile device. You could also reset your mobile advertising identifier or limit ad tracking altogether using the settings in your phone. Finally, you could limit or prevent the use of cookies in your web browsers.

  15. How long do we keep your information and where do we store it?
  16. We will keep your information for as long as we consider necessary for the purposes described above, or as long as the law allows. We store your information on servers that we control, which are primarily based in the European Union. We may also use servers that are located outside the European Union and we may engage partners outside the European Union who will also process and store your information to provide services to us.

  17. Links to third party websites and services
  18. We may provide links to third party applications, services or websites from our Services (including advertising that may link to a third party). You understand that when you click on these links any data that you provide afterwards is subject to that third party's privacy policy and not to ours. We can take no responsibility for the content, safety, privacy or security of any third party application, service or website.

  19. Changes to the policy
  20. The privacy policy and this summary may change over time. We will post the updated privacy policy on this page. Please come back to this page every now and then to make sure you are familiar with the latest version. Any new policy will be effective from the date it is published by us.

  21. Contact us
  22. If you want to contact us about any of the matters in relation to this privacy policy, including, to exercise any of your rights, then please contact our customer services department by emailing

Welcome to the NEW James Maslow Games

A lot has changed so take this time to understand how the new leaderboard system works


Play Games to Earn Game Points (pts)


Game Points (pts) are used to climb and compete on each games unique leaderboard


To help you track where you stand during the day, we have provided you with a Projected Ranking. This means that if the leaderboards were to close at that moment, you would be in that position for the Daily Ranking after we reward you with the XP


At 11:59PM ET, your ranking in each game leaderboard will reward you with XP. This XP will then be added together with all your other XP and reward you for your Daily Ranking


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You have been awarded 500M$ and 250XP!

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