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This policy describes how we collect, use, process and share information that Backstageplay collects about you. Our business is constantly evolving and so this document may change from time to time. Please come back to this page every now and then to make sure you are familiar with the latest version. Any new policy will be effective from the date it is published by us.
This policy applies to all of our games, whether played on our customer websites, mobile devices, PC or other platforms such as Facebook. It also applies to our advertising activities on all platforms as described below and other services that we may provide to you from time to time. In this policy we refer to our games, websites, advertising activities and other services collectively as our "Services". Certain of our websites, such as our Investor Relations website, may have different privacy policies in relation to any information collected through those sites. The privacy policies applicable to those sites will be available on each site.
For information collected under this policy, the data controller is Backstageplay Inc., which is a Canadian corporation. Other affiliates and providers within the Backstageplay group may also collect, or have access to and use your information for the purposes described in this policy.
As set out in the terms and conditions relating to our Services, you must be at least 13 years old to access and/or use our Services and if you are under the age of 18, you must have the consent of a parent or guardian. We do not knowingly collect personal data from persons under the age of 13.
We collect information from a number of different sources, but most of it comes directly from you when you play our games, or interact with our websites, customers, advertising or other Services. In general, the information we collect about you relates to the type of device you are using, how you play our games (such as levels attempted and purchases made), other games or apps you use on your device and may include information that you submit when creating an account with us, or that you allow us to access when you connect to your social network accounts through our games or Services. We may also collect information from advertising platforms and partners and other third parties, such as information about purchases and interests.
Depending on which of our Services you interact with, we may collect and process the following types of information:
In some instances, when you make purchases on or through our website(s), we may collect certain payment information from you on behalf of our payment service providers, but this information is temporarily cached in a way that is unreadable by Backstageplay. We do not collect or retain credit card information. Our payment service providers will provide us with information about your purchases so that we know if a purchase has been successful.
Finally, we may collect some of the information types referred to above on an aggregated or anonymised basis, or we may use it or share it in an aggregated or anonymised way, for research or analysis into the way our Services operate and are used.
When you play our games, we will give you a unique identifier, which we will associate with a Backstageplay account known as a "Backstageplay Profile". The Backstageplay Profile will be specific to the Backstageplay games played on an individual platform or device and will remain anonymous, unless you choose to add your personal information to the Backstageplay Profile. Others players in a game may be able to see your progress in the game and other information, such as your game achievements, but no personally identifying information will be visible to other players. You can choose to add your personal information to your Backstageplay Profile so that you can log in on multiple devices and synchronise your progress in our games across multiple devices on multiple platforms, and so that you can play with your friends.
Your Backstageplay Profile and the information it contains, such as your game achievements, will be visible to other users of our services. If you choose to add personal information to your Backstageplay Profile, it will be visible to your friends and other players anywhere in the world.
If you choose to view another individual's profile, that individual and other users of our Services will know that you have visited them because some of your Social Data and a link to your Backstageplay Profile will be displayed on that individual's Backstageplay Profile. They will also be able to visit your Backstageplay Profile. In addition, you will be able to see which other players have viewed your Backstageplay Profile.
Connecting with third party social networks
In the future we may allow you to associate your Backstageplay Profile with other social network accounts and use your log in details for that account to log into your Backstageplay Profile. When this happens, you will be notified by either Backstageplay or your social network service provider detailing what information we will receive from that social network.
If you choose to play our games online on the desktop version of Facebook.com, your basic Facebook account information will automatically be associated with your Backstageplay account. You can control how your Facebook information is used and shared with your Facebook friends in your Facebook account settings.
You can make changes to what data a third party social network or platform shares with us, or stop our Services interacting with that social network or platform by adjusting your settings with that third party provider; however, you may find that you are not able to enjoy all of the same features of our Services.
Backstageplay and our suppliers may use the information we collect about you for a number of purposes. These include providing our games and other services to you, optimising the games and services we provide, enabling in-app purchases, storing your progress through our games, enabling social network integration, and providing customer service support when you required. We also use your information in connection with our advertising purposes. For more information about this, please see below. We may also use your information for research or analysis, maintaining records, or protecting our legal rights. A more detailed description of how we use your information is set out below.
Providing and optimising our Services
We use your information to enable us to provide our games, websites, advertising and other Services to you and to optimise each so that we can make them the best they can be for you and all of our players. This will include use and analysis of aggregated data to make sure that our games work properly on all devices and are as enjoyable as they can be.
Some of our Services may include player-to-player chat functionality. Information about the users of these services may be used and stored by us: (a) to convey your messages; and (b) to enable you and your recipients to view your message history. We reserve the right to review the content of your messages, including by using automatic filters, to ensure that you are complying with our terms of service. We also reserve the right to prevent your use of our chat service(s) or to block the sending of any message for any reason. We will not use the content of your chat messages for any other purpose.
Marketing and promotion
We may use your information to send you direct marketing and promotional materials relating to our Services or related products, for example sending you communications (including by email) for these purposes on our, or a third party's behalf. For example, we might send you information about merchandise relating to our Services. If you do not want us to use your information in this way please let us know by contacting us at firstname.lastname@example.org
We use your information, including data that you provide directly to us in communications, to provide you with support through our customer service channels when you need it. We may also use it to contact you, for example, as part of customer service or to send you updates about our games and services. Finally, we will use your data to manage your account and relationship with us and improving your experience when you use our Services.
Analytics and Research
Social and Community
We have a number of social and community channels that we use to communicate with our players. If you choose to interact with those channels, we will receive your information and use it in connection with those channels, including to engage with you, and we may also republish your posts to those channels.
From time to time we may run competitions, including in games and via our community channels. Those competitions will have their own specific terms and conditions, but we will use personal information that you provide in relation to that competition for the purposes of running the competition. We may also publish the names and entries of competition entrants.
Cheating, crime and fraud prevention
We may use personal data that we hold to prevent cheating, crime or fraud. We may also need to pass your information to fraud prevention agencies and other organizations involved in crime and fraud prevention, such as the police.
We may use your data as required or permitted by any applicable law. As a specific example, if you live in the European Union, this would include for the purpose of providing VAT invoices where we are required to do so by law or where requested by you.
What adverts you may see as a result of playing our games or using our Services
We promote our own games and services in a number of ways. That might include cross promoting one of our games while you are playing a different game of ours. It might also include advertising our games within websites and other media published by others, or sending you marketing materials by email.
Like many companies, we may use information about you in connection with advertising. This includes using information that we have about you, such as the games you play, to tailor advertisements to include only those that might be of interest to you. For example, if we know you play one game, we might suggest that you play a different, but similar game by showing you an ad. We may also use the information that we have about you to help a third party deliver advertisements that are tailored to you based on a determination of your characteristics or interests, based on the information that we have about you.
As well as advertisements for our own goods and services, we may also facilitate third parties to optimize their advertising of their own goods and services by helping them to target certain ads to those who would be most interested in them. These advertisements may be shown within our games or within websites and other media, which are published by others and optimized by us, or using our information. This is done using anonymised information. We will not hand over or sell any of your personal information to third party advertisers.
We will also use information about your particular device in order to show you adverts that work properly on that device, or to measure the effectiveness of our ad campaigns. We may also retain information about how many times you have seen a particular advertisement so we can stop you from seeing it too many times.
When we advertise our games within other games, or within media published by other companies, we may use various third party advertising partners, including ad exchanges, ad networks and ad servers.
Our advertising partners help us to cater advertisements to you. Some of this technology also helps us to make decisions as to whether or not to show a particular advert to you, for example, by informing us that you have previously shown an interest in similar goods or services.
How do ad identifiers, cookies and similar technologies work?
Advertisers on mobile devices sometimes use advertising (or ad) identifiers to enable and optimize their advertising. Ad identifiers are non-permanent, non-personal device identifiers such as the Android advertising ID and/or Apple's ID for advertising, or IDFA. See below for you can reset these identifiers or indicate your preference that they should not be used for advertising purposes.
How to adjust your preferences
You can choose to prevent your device's ad identifier from being used for interest based advertising, or you can reset your device's ad identifier, by changing the settings of your device. Settings vary for each device, but you will usually find the ad identifier settings under "privacy" or "ads" in your device's settings.
You can disable cookies through your web or phone browser settings.
If you live in the USA, Europe or Canada, you can also opt-out from the collection of your information by some or all of our advertising partners who participate in the Digital Advertising Alliance by visiting http://www.aboutads.info/choices/ (for US users), http://www.youronlinechoices.com/ (for European users) or http://youradchoices.ca/choices (for Canadian users). You can also click on the AdChoices logo within an advertisement (where available).
Although we and our advertising partners use ad identifiers, cookies and similar technologies to enable us and third parties to provide more relevant advertising to you, these technologies also:
As a result, if you choose to adjust your preferences in order to prevent these technologies, you may find that you cannot enjoy the full use of our services.
Please note that adjusting your preferences as described in this section does not mean you will no longer receive adverts, it only means the adverts you do see will be less relevant to your interests.
Alternatively, if you do not wish for us to collect data as described in this section, you should stop using our services.
We will share your information:
Our games and our websites include social features that enable you to interact with other players. These features will enable other players to see your username, avatar and progress through our games, as well as other game play related information, such as high scores. Depending on the settings in your social network or Backstageplay account, other information in your profile may be shared with other players. Also, other players will be able to see anything that you post to any public page, forum or other similarly open feature in our games, websites, community channels or other Services.
We may share your information with our service providers if necessary to enable them to provide services to us.
You have certain rights in connection with your personal information and how we handle it. Details of those rights and how to exercise them are contained in this section.
You have certain rights in relation to the personal information that we hold about you. Those rights include:
We will keep your information for as long as we consider necessary for the purposes described above, or as long as the law allows. We store your information on servers that we control, which are primarily based in the European Union. We may also use servers that are located outside the European Union and we may engage partners outside the European Union who will also process and store your information to provide services to us.
A lot has changed so take this time to understand how the new leaderboard system works
Play Games to Earn Game Points (pts)
Game Points (pts) are used to climb and compete on each games unique leaderboard
To help you track where you stand during the day, we have provided you with a Projected Ranking. This means that if the leaderboards were to close at that moment, you would be in that position for the Daily Ranking after we reward you with the XP
At 11:59PM ET, your ranking in each game leaderboard will reward you with XP. This XP will then be added together with all your other XP and reward you for your Daily Ranking
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Reminder: To be eligible for band rewards, you must have your profile completed including full address
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